NATASHA TONIC launched with the intention of changing women’s swimwear for the better. For decades, swimsuits have been made out of polyester, which is non-biodegradable and bad for the skin. Our hemp swimwear fabric is based around a unique, natural hemp fiber that is anti-microbial, UV resistant, durable and a healthier choice for your skin and our ocean. It reduces microfiber pollution.
NATASHA TONIC has a minimalistic approach. Our sustainable swimwear is designed for those who like to pack light. Silhouettes are classic with a modern twist. It is made for the women we know: The active woman. The rosé drinker. The gallery hopper. The pick up and go on a moment's notice traveller.
Our revolutionary hemp fiber allows our swimsuits to perform double duty as lingerie, bodysuits or activewear. It is season-less and thereby reduces unnecessary waste.
NATASHA TONIC is sewn, dyed and dreamed up locally in Los Angeles.
Natasha, designer and woman behind NATASHA TONIĆ is a citizen of the world. Originally of Serbian and Croatian descent, she spent her formative years living in London, Baghdad, Prague, Frankfurt and New York. She now resides in Los Angeles. Natasha studied molecular biology before being forced to flee from Serbia during the war. She received a Bachelor degree in Art and Business in Prague and went on to study Fashion Marketing at FIT in New York. Soon after she had her own independent fashion eco-friendly company in 2008.
After the birth of her son, Natasha started developing a project to bring healthier swimwear to the market. She was determined to create a product that was better for the body and for nature. The idea came to her while summering at her family home on the coast of the Adriatic Sea. Inspired by the hemp ropes used by traditional fisherman, Natasha realized hemp was a viable natural fiber for making swimwear. It is sustainable to produce, durable in salt water and can withstand the elements. NATASHA TONIĆ was launched and revolution was born.
Natasha is a one-woman company behind all the designs, pattern making and original prints for NATASHA TONIĆ. She is determined to create truly original and different products than anything that has ever been seen before.
Natasha is proud to be on the forefront of innovators confronting the problem of microfiber pollution and challenging the fashion industry to change for the better. NATASHA TONIĆ is committed to reducing waste and raising awareness about the problem of polyester.
VOGUE, ELLE, COSMOPOLITAN, HARPERS BAZAAR, SHAPE, THE GUARDIAN, NYLON, FORBES, POPSUGAR, LA CONFIDENTIAL, THE TELEGRAPH, CONDE NAST TRAVELER, ECO AGE, SPORTS ILLUSTRATED, SI SWIM, LUXIDERS,